Stories to Tell


It was a beautiful clear night and every twinkling light on the ground could be seen to be getting more defined as the pilot was coming in for the touchdown at Delhi airport. My daughter, looking at the glimmer of sparkle dusted unevenly on the ground, casually observed, “Look, they look like stars, probably every single light has a story to tell.”


So true. It would be factually correct if I say that we are surrounded by stories every day of our life.

As long as there have been people, there have been stories. From the stories told in paintings on the ancient caves at Ellora and Ajanta to the bedtime stories, we tell our children and grandchildren. These stories make up our history and perhaps in many ways cut a roadmap for the future.

Bible tells a story, so does Mahabharata, the Janamsakhis, and so much so, all religious books are jam-packed with stories. Why only books!  Songs tell stories so do the movies. They can teach history. They can entertain us. They can make us think about things in ways we’ve never thought of them before. They can make us laugh. They can make us cry. Telling stories is a large part of what makes people connected to each other.
Stories are a powerful medium and they began as an oral tradition. Storytelling has been going on since the beginning of time when our forefathers sat around the tribal fire. This was how civilizations pass on their, faith and culture to the next generation.

Some stories have lasted hundreds and even thousands of years and are still being told. Stories that were heard and then retold for centuries. Later, people began to write the storybooks, then came the comic strips leading on to animated storyboards. Then again, somehow we still love to hear stories told out loud sometimes with improvisation and theatrical drama.

Telling Beautiful, intimate and ultimately uplifting stories is a challenge.

Master storytellers have explored this age old craft for new answers for centuries. Today again we look for answers through modern data analysis on as to
 why telling a story is the Most powerful way.

The Science of Storytelling somehow activates the neurons in our Brain. 

The Art of Storytelling is more than just words, it is packed with skills to build an aura, a kind of atmospherics to colour the background and then create a balance and range of tones and theatrics to the art of storytelling.

The Psychology of Storytelling  has its lasting effect as there are very few mediums more captivating than a well-told story 

What you may not know is that stories are a very integral part of being persuasive. Those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate.